At the most inhospitable place on the planet, local communities have learned to observe and listen to the wise advice of the earth, enabling them to coexist peacefully with their natural environment.
The world doesn't belong to us, we are just one more species of billion others, we are sharing it. We need to be conscious.
Dare to see the world with different eyes, to inspire others and to capture our natures beauty. Now you can see that it is possible to live in harmony with the environment.
The wilderness of Patagonia has shaped the way we see the world; it has inspired us to see beyond the obvious and taken us to reflect upon our essence as human beings.
With Karün you are part of this change.
- I am one more inhabitant of the earth.
- I value, cherish and protect life in all of its forms.
- I am conscious about pollution and the mistreatment of natural species.
- I join the hope of a planet that’s always alive.
- I support actions which look to repair the damage we have caused to nature.
- I spread my respect for life.
- I see the world from a different point of view.
Our design Philosophy is not based on inventing new stuff, but in observing and learning from our planet.
Nature is the greatest teacher and inventor.
We know we are not perfect, but we want to make sure that we contribute as much as we can in everything we do.
We work locally with what nature has to offer and with what we humans have discarded.
Every minute a fully loaded garbage truck is dumped into the ocean. If no action is taken, by 2050 there will be more plastic than fish in the ocean. (World Economic Forum) By reusing old fishing nets and turning them into high quality eyewear we are proving that it is possible to change our point of view on what waste is and what it can become, while helping to prevent these contaminating plastics from entering our oceans.
We use wood from old constructions and/or wind fallen native Chilean oak trees to carefully craft our wood collection. Old wood is replacing the use of virgin plastic.
*We know that the soil in the forests needs wood, leaves and other organic matter in order to keep its balance and the healthiness of the forest. Sunglasses take a very low volume to produce and our wood collection is limited to few units, so we make sure not to become a problem for the forest as well.
Fashion is among the three most contaminating industries in the world. 3 Billion jeans are produced every year and an estimated 80% of them eventually end up in landfills.
By reusing old jeans and turning them into high quality eyewear we are proving that it is possible to change our point of view on what waste is and what it can become, while helping to prevent this contaminating form of waste from ending up in landfills and giving them a second life.
Changing the way the production processes in hard goods work is not an easy task. We are committed to substantially change the way businesses operate in every aspect of the business, yet we are conscious that it is an ongoing process in which we need to advance step by step. We know we are not perfect and there is still much to improve, but we are making sure we are being as responsible as it is possible in every step of our production process.
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High quality, made differently. We are making the highest quality eyewear, in an entirely different way; instead of a linear and extractive production process - which is used by most companies in the world - we are working hard to build our entire value chain under a circular and regenerative model.
Changing the way the production processes in hard goods work is not an easy task. We are committed to prove that it is possible to substantially change the way businesses operate, yet we are conscious that it is an ongoing process in which we need to advance step by step. We are well aware of the enormous task we have set for ourselves and we know there is still much to improve, yet we are proud to see how much we have achieved so far by collaborating with like-minded people and organizations from around the world.
How do we source our raw material?
We don't consider ourselves to be just a company.
Companies are nothing more than the sum of the people in it and the common dream they share.
Everything we do is a reflection of the dream of a great group of people sharing similar values and way of life. We are working as hard as we can to prove through example that we can change the way we interact with ourselves and our planet. Love is what guides us in every decision and we are committed to work through collaboration, empathy and transparency in everything we do.